SEO Primer
LazrWeb has been in the business of enterprise computer networking since 1986,
long before most companies in this business were a twinkle in the Internets eye.
We have handled real world enterprise (4000+ nodes) networks and IT project management
for major international airlines, including Swissair, American Airlines, Delta, United
and several other International airlines. It is this level of expertise that
translates very well into web delelopment and SEO services that LazrWeb offers.
We understand the language, the rules of the road, and the finer intricacies that
are required for a website/SEO program to make it overwelmingly successful.
Our business model is a bit old fashioned, providing an abundant amount of services
and results for the cost incurred. A great Return on Investment (ROI).
If you're in the market for SEO services, there are a lot of factors that can
affect what you should expect to pay, not to mention the great number of formats
and services an SEO contract might take.
The following can affect the price you might pay for organic optimization
consulting or full hands-on SEO services:
~ Size & Complexity of Website
~ Size of Brand / Organization
~ Difficulty of Project / Competitiveness of Rankings and Search (key)words / Phrases
~ Personality Issues (if you're a very controlling personality, expect a generally higher price)
~ Reputation, Experience, Results & Demand for the subject SEO Firm services
SEO costs are all over the map; but here are the industry averages on general SEO services:
| Service |
Low End |
Mid Range |
High End |
| Site Review & Consulting |
$500 |
$2,500 |
$10,000 |
| Hands-On Editing of Pages/Code |
$2,000 |
$10,000 |
$50,000 |
| Manual Link Building Campaign |
$500 |
$5,000 |
$20,000 |
| 1-Day SEO Training Seminar |
$750 |
$4,000 |
$12,000 |
| Keyword Research Package |
$100 |
$500 |
$2,000 |
| Viral Content Development & Mktg |
$1,000 |
$7,500 |
$20,000 |
| Web Design, Development & Mktg |
$5,000 |
$25,000 |
$100K+ |
| Monthly Retainer for Ongoing SEO |
$2,500 |
$7,500 |
$20,000+ |
Some of you may need all of the above referenced services, but usually not all
these services are required to obtain fantastic results. Of the eight mentioned,
you must include at minimum:
Site review and consulting - where an SEO specialist examines and reports to
you what is wrong with the structure, language, missing pieces, etc… includes an
idea of where the site currently ranks for the keywords/phrases that the site
owner "thinks" their site is optimized for.
Hands-On Editing of Pages/Code - this includes the actual
editing/changing/inserting/deleting, or in other words, sculpting of the "site"
to bring it in line with current SEO rules, metrics and practices.
Keyword Research Package - Required. You have to research
what "keywords" your target audience will be typing into the search engines.
Monthly Retainer for Ongoing SEO services - this is
probably the most misunderstood portion of any successful SEO campaign. The work
done to optimize and submit the optimized site to the search engines. Research to
investigate placement and ranking, on-going work to further optimize, submit and
research results.
You may already have an SEO program of some sort or another. The
"best SEO service",
in our opinion, are the
"natural or organic results".
They are by far the most clicked on, most viewed, and are the strongest and longest
lasting as far as results and ROI for you and your website.
Search Engine Optimization. All Inclusive.
We do the Work, You do your Business.
Choose Design or Call 215-394-5141
